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Monster Headphones History

Beats By Dr. Dre is a brand of headphones and loudspeakers marketed by hip-hop/rap musician Dr. Dre and Interscope-Geffen-A&M Records chairman Jimmy Iovine under Beats Electronics LLC.There are six versions of the headphones and six versions of the earphones, which are manufactured and distributed under exclusive license by Monster Cable Products. As part of marketing strategy, the headphones often appear in music videos, movies, advertisements and other media.

There are two branches of the Beats headphone family; In-ear headphones such as iBeats, Tour, Heartbeats By Lady Gaga, DiddyBeats by P. Diddy, JustBeats by Justin Bieber, & PowerBeats by LeBron James and on-ear/over-ear headphones such as Studio, Solo/Solo HD/Solo HD (RED), and Pro.

Headphones from the Beats family include the "Beats Solo HD," a high-definition on-ear headphone, which is available in red, black, or white. The red version is made specifically for Irish musician Bono's Product RED charity group. There is also the "Pro" model, an over-the-ear DJ headphone which is available in either black or white. The "Pro" is targeted towards the professional DJ market. The "Beatbox" is a compact speaker with both an iPod dock and 3.5mm stereo jack The original "Studio" headphones released in 2008, which are an over-the-ear type headphone that incorporate a high-power digital amplifier and powered noise-cancelling requiring the use of 2 AAA batteries to operate.

Beats is partnered with HP to launch desktop and notebook branded as "Beats Audio" products.They also partnered with Chrysler Motors to make "Beats Audio"-branded Chrysler 300s. In August 2011 a majority stake was taken in the company by mobile phone manufacturer HTC after a $300 million investment.

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